RevOps

How to Set Up Smart Round-Robin Routing

Balance your meeting bookings with a round-robin that accounts for skills, quotas, and time-off across your sales team.

February 8, 20267 min read

Round-robin 1.0 vs 22Calendar

Most tools distribute leads linearly without checking real-time availability.

In 22Calendar, you set weights (senior AE, ramping SDR, Partners team) and sync time-off from Google Calendar.

  • Daily capacity per user
  • Priorities by segment (SMB, Mid-Market, Enterprise)
  • Automatic catch-up when someone is out

Setup steps

Replicate this setup in 10 minutes.

Connect each individual calendar
Define segments (territory, ARR, language)
Set weighting per segment/user
Enable Slack SLA alerts when the queue exceeds X minutes

Measuring success

Track three key metrics: time to first call, actual vs. expected distribution, and meeting-to-SQL conversion.

These metrics are exportable to Looker/Mode via our APIs.

RevOps

How to Set Up Smart Round-Robin Routing

Balance your meeting bookings with a round-robin that accounts for skills, quotas, and time-off across your sales team.

Enable round-robin routing