Route every lead to the right team in under one second.
22Calendar combines AI, business rules, and real-time availability to automatically route your leads. No more Slack ping-pong to figure out who takes the next call.
Round-robin · SLA tracking · CRM sync
Incoming lead
Lisa · CFO Europe
Budget detected
≥ 10k€
Urgency level
Project < 30 days
Job title
VP Sales
Team size
60 sales reps
Advanced rules
Your business distribution playbook.
- ✓Dynamic round-robin with priorities (senior AE, dedicated SDR, CS)
- ✓Routing by territory, language, segment (SMB / Mid-Market / Enterprise)
- ✓Assignment by product or expertise (Product Demo A vs B)
- ✓Automatic fallback if a calendar is full or on leave
Real-time
Availability, capacity, and SLA under control.
- ✓Max capacity per day/week for each sales rep.
- ✓Automatic pause when someone is on leave or in training.
- ✓Slack alerts if an SLA is breached (e.g., no AE available within 15 min).
- ✓Exportable "time to first contact" report.
Integrations
Connected to your go-to-market stack.
Related use cases
Activate lead routing across your verticals.
FAQ
Everything you need to know before activating intelligent lead routing.
Can I create different rules per campaign?+
Yes. Each form/chatbot can have its own set of rules. You can also apply priorities by source (Ads, outbound, partners...).
How do you handle time zones?+
We automatically detect the lead's time zone, display adapted time slots, and can route to specific teams (EMEA, US, APAC).
Can I send an unqualified lead to self-serve?+
Yes. Create a rule "budget < X" that redirects to a self-service plan, content, or a waitlist form.
What routing metrics do you provide?+
Average time to assignment, acceptance rate per rep, remaining capacity, volume per rule, no-show rate per rule, meeting-to-SQL conversion.
Ready to stop wasting time on unqualified calls?
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