Understanding the real cost of a no-show
Add up the rep's hourly cost + marketing cost per meeting + pipeline impact.
Example: $150 in marketing spend + 30 minutes of AE time at $80/hr = $230 burned per no-show.
The 7-lever playbook
- Strict AI qualification
- Multi-channel reminders (email + SMS + Slack guest)
- Stripe deposit (refundable or applied to invoice)
- Logistics FAQ sent automatically
- Shared calendar with prep documents
- No-show score to identify patterns
- Automated re-engagement sequence on Day+1
KPIs to track
Confirmation rate / Show rate, amount collected before the meeting, average rebooking time.